Asos wanted a retro looking vehicle for their new campaign ‘Blank Canvas' and we concluded that a Chevrolet Step van with its space and versatility would look perfect for the event.
We printed the branded vinyl in house and wrapped the vehicle in its entirety, attaching two branded fully retractable awnings to the side and rear.
Inside we boarded out the van, building units to house printing equipment and running wiring to suit the requirements. On the rear of the van we fabricated mounts for weatherproof touch screen panels to be securely fitted during activation, but then easily removed for de-rig.
To allow access for all our visitors we fabricated a ramp to ensure that the screen could be reached with ease. Also integrated into the build we produced a fully branded totem that could be easily erected, then flat packed on de-rig to maximize the space available in the van. This ensured there was ample space to fit both the totem around the custom branded wheely station that was needed to store samples and products.
The truck went international, touring around Europe and even Australia. We managed all the logistics including the transport management onto the container vessels for its journey across the seas. We also provided total support in rebranding, supplying reprinted vinyl in the relevant language of the country the van was next set to visit.