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Coca-Cola Olympic Torch Relay "Beat Buses"

Coca-Cola required a traditional London vehicle to amplify the global creative platform of 'Move to the Beat' for the 2012 London Olympic torch relay. Xquisite rose to the brief by creating 2 bespoke mini London Buses.

 

Fully road legal

Based on Transit vans

Complete with hybrid drive system

Chilled storage

External PA system 24hr support

 

Results

74% voted Coca-Cola the best activation. Sponsorship awareness reached 97% and 1,253,296 million perfectly-served, ice-cold Coca-Colas were sampled.

It generated 2,127 pieces of media coverage with an OTS of 140 million