Our client wanted to launch the new computer game ‘Dirt Rally’ at an iconic spot in London with high footfall. We mananged to secure Southbank Square for them which not only gives high footfall, but you get some great views of the famous landmarks like the London Eye.
The replica rally cars which we showcased started off early that morning to convoy through the busy streets of London creating a real brand buzz.
To promote the game we had a motion simulator and 8 PS4 pods to play the game and weatherproof tv’s showing clips.
As well as supplying the branded marquee and organising the location, we did the rig and de-rig including getting the cars safely on and off site, supplied promo staff and supplied all RAMS.