Our client wanted to launch the new computer game ‘Farming Sim’ at an iconic spot in London with high footfall. We mananged to secure Southbank Square for them which not only gives high footfall, but you get some great views of the famous landmarks like the London Eye.
The farm animals were bought in to create a buzz and draw in adults as well as children, giving them the opportunity to pet the animals and then play the game.
To promote the game we had a motion simulator and 8 PS4 pods to play the game and weatherproof tv’s showing clips.
As well as providing the branded marquee and organising the location, we did the rig and de-rig including getting the farm vehicles safely on and off site, supplied promo staff and supplied all RAMS.