Saints Row IV Launch Campaign
With over 1 million people in attendance, our client saw Notting Hill Carnival as the perfect place to create a buzz around the launch of their latest video game. For maximum impact we branded the largest soundstage of the festival.
We use two 30ft inflatable characters that could be seen for miles around! We activated a sampling campaign where we built custom cooling bins and distributed some 40,000 energy drinks via our lovely brand ambassadors. We created POS to go along with the campaign that proved to be a huge success
We took on full event management, including construction and breakdown of the set and we also supplied smaller bespoke items like branded t-shirts, lanyards, standees and advent calendars.